|Courtesy Ciudad Mujer|
Many of our donors and supporters recognize the immediate need for helmets to keep riders safe, but often overlook the need for safety and maintenance classes for new bicycle owners.
Not only does our Salvadoran partner CESTA appreciate the value of training new bike owners, encouraging them to ride safer and keep their bikes in perfect working order, but they see the bigger picture too. CESTA also knows the value of bringing safer streets to the neighborhoods where these bikers live.
The No Bike No Planet campaign leaves no stone unturned. CESTA, working within the community, is hosting forums unveiling the impacts of climate change and stressing the importance of the bicycle to counteract global warming. Their message: 'a bike is a valuable transportation solution that helps reduce environmental pollution.' The campaign is committed to reducing air pollution in the capital of San Salvador where the health of residents is impacted. CESTA is bringing this conversation to several communities and forcing it into the media where it will reach an even greater number of people.
CESTA brings their message to students at grade schools and universities. With an education platform, bike use is pushed as a sustainable solution to keeping our planet clean and healthy. CESTA trained mechanics show students how to change a flat tire, grease a chain, or do minor bike repairs. In some schools, CESTA has also hosted large group rides to help spread the bike word.